Yes, it’s like a flashback to the 80s for me when I hear the words “Material Girl”, but I have no doubt that Madonna and her daughter Lourdes’ line debuting at Macy’s this fall will be fashion-forward.
Iconix has done it again – signed a big-name licensing deal that is – planning to launch a back-to-school apparel line, with the addition of footwear, handbags and jewelry. Prices will range from $12-40, with the intention of rolling out additional products in the lifestyle and beauty sector like perfume.
I know Madonna is relevant for girls who grew up in the 80s, but is that the case for today’s tween and teen? I agree with Iconix CEO and Chairman Neil Cole’s statement that “Madonna is a fashion icon…” but I think of her as an icon for people who are 35-50, not 12-20. I’m sure that’s why her daughter Lourdes is involved.