Nielsen checks in with some definitive and interesting findings on Private Label

Nielsen, THE source for retail information has been consistently taking a closer look at the world of private label in recent years. Their latest study release confirms what we have been hearing from multiple sources….the tough economy has combined with better private label products and more strategic marketing by retailers to have fueled continued growth in private label sales.

 

Growth of both dollar and units sales have achieved shares of total sales of 17.3% and 21.9%, respectively. While still not equal to the shares enjoyed by store brands in Europe, these numbers indicate the steady march upward of store brands as retailers consolidate in every category and dig for the better margins and value that store brands provide.