For those of you who follow retailer strategy, it’s no surprise that Kohl’s has signed on with Aldo. I saw a recent article from TheStreet.com touting their approach of retailer-exclusive deals like this one, as well as others like Avril Lavigne, Vera Wang, Britney Spears, Daisy Fuentes and more. They’ve successfully combated the recession by signing deals with appealing retailers and celebrities like Aldo, yet offering it at reasonable prices.
Adding a recognizable name like Aldo to their roster will certainly bolster their footwear offerings. The new line will be available in Spring 2011.
Kohl’s continues to sign retailer-exclusive deals such as this in an effort to stave off J.C. Penney’s deals with the Olsen twins, Madonna and others.
No matter who wins this particular fight from a retailer perspective, it’s a win for consumers.
yes,that is very popular,the slippers are needed at this time
Posted by: fashion shoes | July 08, 2010 at 12:02 AM