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Suggested Reading
- Martha Stewart and Gallo Set Wine-Marketing Pact
Wall Street Journal, September 15, 2007 - LIZ CLAIBORNE DECIDES FUTURE OF MODERATE BRANDS
WWD, September 14, 2007 - As Macy's gets Martha Stewart line, Kmart line gets makeover as well
Associated Press,September 18, 2007
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Recent Posts
- Sear’s is on a roll with their brands. But can they pull it off?
- Fruit Bars to Mattresses – Exclusive Retailer Licenses Continue Their Growth Trend
- Can an Exclusive Brand strategy be overdone? At Target?
- So what’s the strategy with Sears exclusive brands?
- Kohl’s Cashes in with Aldo Brand
- Pantene make-over – a much needed response to store brand competition
- Nielsen checks in with some definitive and interesting findings on Private Label
- J.C. Penney’s Capitalizes on Sephora Brand to Draw in Customers
- 7-Eleven Announces Private Label Beer Game Day - is it a winning strategy?
